With more than 500 million active users spending over 700 billion minutes per month on Facebook, brand clients are clamoring for the best way to attract Likes and advocates. As you move from your dead end digital designs there are a few things to consider. Unique social design starts with a concept that inspires a conversation. Concepts promise more returns and followers. A Facebook page has to be created keeping in mind the targeted audience and company product and brand.
Content used to be a passive consumption experience, when it's well done, its the beginning of a conversation. When you have the right conversation you can renegotiate the relationship between art, media, advertising and people.
I don't know about you, but I always wondered why LinkedIn never used the social graph in a way that was more useful to professionals who have both a LinkedIn account and a Facebook account. The newly launched Facebook app BranchOut has stolen that show! BranchOut launched a new Facebook application that makes career networking a snap.
The application unlocks massive amounts of career data about my friends and friends of friends that seemed impossible to get to before. The application also has job listings, currently free for thirty days to your direct network.
This is one of the best designed facebook apps I have seen. Every piece of data is turned into a new way you can connect. It does an amazing job of expanding your existing network by locating connection points. I encourage you to search a company name and see which of your Facebook friends work there. If those friends have installed the BranchOut app, you can also see how many of their friends have worked at that company.
Have you noticed you can add a photo to your check-in on foursquare? Three weeks ago, Foursquare began allowing Android and iPhone users to upload photos to the service. When I first saw the update - I simply dismissed it's importance - but then I began using it and realized that photos may be more important than badges.
Foursquare recently tweeted it had passed the 1 million mark, along with a link to the 1 millionth photo.
Did you know that Facebook now grants developers access to your address and phone number?
The FB Developer announcment came over the weekend. The updated Facebook API access users’ address and phone numbers. This lastest move brings up many questions about how one might use a users phone number and address with out being intrusive or susceptible to scammers and spammers.
Is this step one step to far?
UPDATE: Before users and privacy advocates had the chance to mount a full-scale revolt, Facebook just disabled the new API feature that lets developers use people's phone number and address with third-party applications. Source VentureBeat
According to Facebook, it plans to re-enable the feature once it has figures out how to better educate users about the risks associated with sharing such information