How many of you were following the NYTimes article "A Bully Finds A pulpit"? It was a fascinating look at the a weak point in Google's ranking technology. This in-depth report showed how a glasses reseller was able to gain in Google ranking due to dozens of complaints on forums. This negativity was then mistaken as popularity by Google’s algorithms.
Google has rushed in a crash program to resolve this issue without giving away too much about how they arrived at a solution. What is certain is that people saying bad things about you could now directly impact your search rankings, and should be taken more seriously.
Does anyone smell legislation coming to regulate social commerce?