This is a great video created by ad agency Scholz & Friends. The animation details the dramatic shift in the marketing reality over the last 100 years. What I love about this video is that asks an important question that we should be asking of the brands we work with. “Don’t you have something interesting to say?"
After years of “crafting messages” to appeal a mass consumer market many brands have lost their ability to do or say anything interesting. Te products and services that will survive the conversation economy will be companies that stand for things more meaningful than just promoting the consumption of their products.