As many of you know I am a BIG SlideShare fan. Cruising my fan pick I found "Fighting Death by PowerPoint" What I like about this was that it showed how to make a presentation and not to bore your audience to death.
Loved this idea! This site gives great video and many of other used car sites a back slap in the face its so good. I encourage you to take a stroll on though Cars.com's The Waiting Room, a site that makes looking for a used car fun. It was completely unexpected. One of my favorites was the Stripper Cop's bomb-sniffer pose. Although the Dungeon Guy and With Dr. were fun too! Check out Cars.com's The Waiting Room
I cannot tell you if their donuts are better, but boy the design of this campaign is sweet!
From the banner to the site everything felt fresh, warm and tasty!
From the first click you are taken on what is close to a perfection! Simple navigation, simply for everyone and reasons to come back for more. I also love that they are inspiring organic and earned media with My Dunkin' - How I Keep America Running.
My son loved this movie... and I love the site for many of the same reasons.
The art work is rich and music is epic. It is what the kids are talking about. While it could have used an easy way to grab content ala Gigya ... I think they hit a home run with the text to get mobile goodies.
Instead of doing what all other insurance companies do - sell you hard that you need them. (which is a total farce! Consumers do not need or desire them..the law says we have to have insurance.) Allstate has managed to approach this through my passion for my need for speed.
Imagine that - they pulled some data on their consumers and found an innovative way is to get to know what their consumers are buying, therefore tapping into desire. Imagine finding an insurance brand that embraces your need for risk. When an insurance company does exactly that - what you get is consumers excited about buying something that will make their risky passions care-free.
Allstate continues to take an approach that seems inspiring to someone who desires to ride free. They are selling to you a way to insure your passions!
Allstate has figured out that the insurance buying public is using the web to research policies and prices online so they have made the leap of faith (or a smart marketing hypothesis) that consumers will want to buy and bind insurance online.
Last year they dominated with the launch of Accident Forgiveness with their contextual sponsorship of ABC's Lost (a show that takes the viewer through one accident after another) and the served up the "Accident Waiting to Happen" site which was used as Mid-roll and distributed media in social networks.
One of the coolest features this site has is the Plan a Ride, which uses satellite imaging and mapping from Google.
Visitors can create routes, compare their plans with the favorite trips
posted by other computer users or choose from a list of scenic routes.
Check out the videos. They are VERY useful. (news riders can use) They inspire rider safety. Now they are inspiring people to build and insure the perfect riding machine. Incredibly Memorable!
I was perusing BusinessWeek and found a great article on FriendFeed. FriendFeed is being tauted as a tool that tearing down the walls between Web haunts such as Facebook, YouTube, Flickr, etc.
FriendFeed is one of the first major efforts to break down proliferation of Social Networks.
With the startup's service, subscribers can pull together on one Web
page everything their friends and colleagues are doing on more than 30
Web sites. The goal is to organize the Web's information in valuable
ways, a bit like Google does. But instead of using search, FriendFeed
uses people you know to uncover valuable information. To find movie
recommendations or news items or provocative ideas, you can tap into
the wisdom of friends.
The FriendFeed service looks a bit chaotic at first. But the you will get used to the email alerts after awhile. After logging in,
a subscriber sees a Web page with a steady stream of items from people
he has signed up to follow scrolling down the screen.
"The user-generated content movement is no longer a fad."
According to this report from eMarketer, the number of
consumer-generated media creators is expected to rise from 77 million
in 2007 to 108 million in 2012. Concurrently, consumers of CGM are on
There were 94 million users/viewers/listeners of CGM in 2007,
and that number is predicted to reach 130 million in 2012.