The other day I was pondering where my generation's fashion, music and social icon had gone. As I walked in to work jammin to "Like A Prayer" I simply cried out in the middle of Madison Ave "Madonna, Where have you gone?"
Just as I reached my office my RSS alert went off. There she was.
She was launching her new single in a Sunsilk shampoo
ad. The spot consists of archive footage of her changing
her look over the years, and features an instrumental version of the
Proof that Madonna has timeless shizle - Rumor has it she took in $10MIL for the launch.
The "Sony Foam City" campaign put Sony's Handycam and Cybershot digital video recorders in the hands of more than 200 bloggers, letting them record the filming of an ad shoot in which Sony blanketed the city of Miami in foam.
Sony is hoping that the bloggers -- who witnessed and videoed the production in action as it employed the world's largest foam machine to blanket Miami in two million liters of foam every minute -- will create an online buzz about the ad, as well as about the cameras, by leaking information and video about the shoot onto their blogs.
There aren’t too many ads that can build this kind of buzz and anticipation over their production.
The ads aren’t even out yet, and now everyone is waiting for them.
It helps when you are coming off one of the most watched campaigns. [Sony Bravia Balls]
Sure, there’s something to be said for an element of surprise. There’s
also something to be said for building up a hype so big that people are
salivating like Pavlovian dogs to finally see it. [Sing It Bono! - DESIRE!]
Louis Vuitton follows up the much talked about Gorbachev print ad
from 2007 with yet another celebrity and their luggage. This time it's
the well-aged and well-preserved Keith Richards of The Rolling Stones.
(off setting the birthmark is the bag)
I am digging the style personified in
this ad. Do you have "Bag Class"?
As part of the campaign… Louis Vuitton has asked some of these
legendary figures to come up with their own classy bag designs.
As most of you know I am now a member of the wunderman exec. creative crew that will continue to lead the industry in creating meaningful conversations with consumers for big brands. A few weeks ago we needed to name our team. I had the group send me a list of names. What I got was never a real description of the brand of work that defined each of the team members.
I needed a name that would brand us with digital street cred. but describe the emotion that we all feel about about our work.
It all came to me - N@TCH.
What Does N@TCH Mean? In blogging terms it means naturally. For us its about being born naturally [n@tch] capable of creating powerful brands no matter the medium. Its more than an attitude - more than a feeling - its a movement and lifestyle that walks the digital talk!
Being a n@tch is more that pushing pixels, writing copy or creating wire frames. Its a team of talented brand builders whose expertise in
BIG ideas is captured in the simplicity of our talent.
Join team N@TCH in our agency adventures here, there and everywhere!!
The Nokia brand has been at the tip of my tongue all week. As I pondered a position for the global brand, I determined its hottest products have to begin getting into the hands of key influencer's in America. The true iPod killer is something you can wear. Something that gives you superhuman abilities by enhancing our sub-par communication skills while wearing a new hot piece of functional apparel.
So what makes Morph so hot? Imagine an all-in-one portable communications device that leverages leading edge nanotechnology to provide people on the move with broad reaching ways of connecting and interacting with other humans and machines giving them the adapted senses of a super hero all while getting to keep fashionista "street cred". Think Wunder-Twins "Phone In Form of... any communications device" The nanotechnology enables materials and components that are flexible,
stretchable, transparent and remarkably strong. Fibril proteins are
woven into a three dimensional mesh that reinforces thin elastic
structures. Using the same principle behind spider silk, this
elasticity enables the device to literally change shapes and configure
itself to adapt to the task at hand.
A folded design would fit easily in a pocket and could lend itself
ergonomically to being used as a traditional handset. An unfolded
larger design could display more detailed information, and incorporate
input devices such as keyboards and touch pads.
When I sit down and ponder the possibilities of this technology, I begin to envision the next phase in brand experiences. So back to the US brand position - When you rise above through the clutter of wall to wall phones at carrier controlled retailers and see Morph all of the sudden the iPhone becomes the free phone you get with your carrier when you sign up for service.
But wait - There's More!
(Just a side note - to be an iPod killer you have to do more than match
functions and design - you have to have the simplistic vision to
re-invent the space and create desire.)
Last night YouTube launched an analytics feature called INSIGHT for its video uploaders and advertisers. Users will be able to see the relative popularity of their videos versus other videos in a certain time period, as well as drill down on the geographic regions where their viewers are located.
Hot stuff for those of us who are in the storytelling business. now we can get to know the people who are engaging with our content and tailor it for what they want.
Confused about Twitter? Bugged by it even? Tired of trying to explain it to colleagues and get buy-in from clients? The boys and girls over at Common Craft have a nifty Twitter 101 video that's just 2 1/2 minutes long.