Enjoy this video from Interaction 2008.(the video contains one of my industry favorites David Armano - who highlights an approach to emotional experiences)
The folks at Interaction 08 came from a many different areas of the business (Graphic design, Information Architecture, Industrial Design, Programming, Development and Web Design to name a few) Over the last year one of the trends I have seen has been the inability to firmly define our practice in universal terms.
I ponder if in 2008 we will begin to unify the meaning of what we do. Some in the industry believe in order to properly sell what we do we must agree that we as "creatives" must decide what to call ourselves. When you combine design, engineering and marketing, what you get are the fundimentals of digital that have converged to play a dominant role in consumers lives.