Firebrand, The multi-platform commercial channel, began a celebration of “the Holiest Day in Advertising,” with the launch of “The Road to Firebrand Monday.” All week on TV, web and mobile, Firebrand will begin showcasing playlists related to the Super Bowl.
The ode to commercial time began last night and will go through the following Monday where every spot that is viewed, downloaded, emailed or embedded earns the viewer a chance to enter to win cash.
Major investors in Firebrand include Microsoft, NBC Universal and GE’s Peacock Equity Fund. Firebrand can be found at http://www.firebrand.com , and weeknights on ION television network at 11 PM/10C and on http://www.itunes.com . For additional information, check out http://press.firebrand.com.
