"The Office" meets "The YouTube Generation". Or something like that.
I would expect to see more of this stuff in the future: cheap, easy to
produce, creative, with no TV execs, huge budgets or mainstream ad
agencies to have to go through. Some will make loads of money, some
won't; some will be artistic masterpieces, some will be utter crap.
PhilTube got me laughing this morning... It is a great parody of the crap i see large agencies trying! I like it.
Overall, Walmart.com’s redesign is a great improvement over their old site. It brings them on par with Target. However, I’m really surprised that Walmart didn’t implement some form of faceted/guided navigation (e.g. Endeca). Perhaps they’re prepping this up for their next iteration as they move from redesign to design optimization.
The site redesign is a sweeping overhaul that
touches 1,000 categories and more than 2 million pages at Walmart.com,
with dramatic new designs of the Home, Apparel and Electronics
departments. It also includes the following upgrades and innovations:
New Look & Feel - Features larger images, clean, bold design, and clear, crisp messages.
Fewer Clicks - Allows for fewer than 4 clicks to product checkout from any starting point.
Rich Interactive Content -Interactive elements on more than 5,000
site pages allow users to easily obtain information without going to
another page. For example, a new “peel to reveal” function marries the
online world with the way customers use traditional magazines by
allowing them to click a “peel” option that reveals additional content.
Smart Home & Apparel Solutions - Comprehensive home and apparel
collections tell an inspiring story, and enable users to shop by room
collection or apparel outfit.
CNET Information - Industry-leading CNET buying guides were added
so that customers can research information online and make more
informed purchase decisions
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Even when you do not what the consumers interaction, you get it. I was in the subway last night and was admiring the Bob Dylan special poster and noticed that two consumers had begun a handwritten chain of comments on Mr. Dylan’s music and his contribution to American culture.
It just goes to show you that consumers think that have the right to
create, comment and propagate their thinking on your campaign, brand or
Mediaplex has entered a deal with EyeWonder to offer integrated
services related to ad serving, rich media and video ad technology, reports iMedia Connection.
Mediaplex clients will gain access to EyeWonder's
suite of rich media and video ad products; advertisers and agencies
will have access to video campaign metrics through one centralized
system. Financial terms of the partnership were not disclosed.
"This new relationship is a unique combination of the industry's
most comprehensive online ad server technology and the internet's
leading rich media and video ad products, reporting and services," Tom
Vadnais, ValueClick president, is quoted as saying.
Watch the burst of new agenies opening in 2006 and 2007.
crayon is a mash-up of the best of the agency, consulting, advisory,
thought leadership and education worlds rolled into one shape-shifting
package. Crayon's motto or mantra is: "Conversation and Transformation above Communication