Today Sean Mills posted a great piece that rings very true.
I keep hearing folks in the online media world, with an ominous sense of fear, say that things feel like “it’s 1999 again.” I assume all the new cleverly named digital media companies, the big acquisitions, and the increased media attention towards online advertising are part of the reason. As for me, I see stark differences. The growth is driven by blue-chip advertisers, not an irrational IPO market. Broadband and wireless connectivity is everywhere and time spent online, especially for key advertising demographics, has and will only continue to increase.
In fact, unlike that sense that the bottom could drop out at any time which crept into conversation at the ubiquitous open-bar parties around the end of the last millennium, I believe the future is bright. Studies have shown the Internet is responsible for 25 percent of overall media consumption, while Web advertising only receives 6 percent of total marketing budgets. That spread spells clear opportunity for successful online publishers in the years to come.