Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot.
The knitbot is fitted with a chip that responds to mentions of #jumpers4des. The more mentions - the more jumpers. Once Knitbot’s finished, fans can visit the Budweiser Facebook page for the chance to win a piece of its handiwork.
Swissted is an ongoing project by graphic designer mike joyce. Drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, new wave, and indie rock show flyers into international typographic style posters.
Check it out: http://www.swissted.com
Who has not every just been mezomorzed by a flight path?
This digital billboard taps into that wonder of flight.
Foot Locker just created one of the greatest sports commercials of all time. The “Week of Greatness” campaign featuring several athletes and other sports icons, is one of the best sports retailer spots I have seen in a while.
“Should I go Hybrid or Native?” It’s a question that’s being asked more and more frequently by both experienced and inexperienced mobile developers. What’s decided will have a significant effect on your budgets, capabilities, and the overall reach of your mobile applications.
This great whitepaper provides direction before deciding on a path forward. Proper education and a better understanding of what to anticipate before acting will help ensure your mobile strategy is properly aligned with your overall business objectives.
Wonder is what SAT prep should look like. Studying for the SAT is normally just plain boring. Wonder changes that. It makes SAT prep effortless and enjoyable using game-based learning, addictive mechanics, and cutting edge personalization algorithms.
Check it out at: http://wonderbeta.com/
[via wonderbeta.com & the beta list]
Let the festivus begin! Coca-Cola has unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. The ‘Coke Zero Ugly Sweater Generator’ lets users mix and match colors, graphics and patterns to make their very own tacky winter wear.
Users can choose from Christmas trees and Santa’s head, to reindeer, sleighs and turkey. The 100 most-voted-for sweaters would be actually handcrafted and sent to their creators—just in time for Christmas.
Check it out at: https://www.sweatergenerator.com/#/main/landing
This week there has been a frenzy of music video innovation. From Bob Dylan's Like a Rolling Stone Interactive video to Pharrell Williams, 24 Hours of Happy its we are seeing a music video comeback instead of throwback. The website is at 24hoursofhappy.com and was created by French directing team We Are From LA and produced by Iconoclast.
When visiting the site, you join the clock at whatever the local time is. You can then check out different times of day and different scenes, all set to the sounds of Happy, which continues playing seamlessly throughout. Shot in different settings around the world, the footage features people dancing to the track: Pharrell pops up on the hour every hour, and there are cameos from other famous folks including Tyler, The Creator, Magic Johnson and Jamie Foxx.
The website allows you to share specific moments with friends via Facebook or Twitter. This is a useful feature as, let's face it, not even the most ardent Pharrell fan are likely to watch the full 24 hours -- at least not while still liking the song.
Right as the U.S. government shut down on Oct. 1, the new national health-care exchange went live at healthcare.gov. The digital platform was intended to faciliate 48 million people who want to buy health insurance under the provisions of the Affordable Care Act. In the first week nearly 9.5 million people visited HealthCare.gov but only 0.04 percent of them actually enrolled in a health plan through the site. Now after 3 weeks nearly 20 million Americans have now experienced the broken HealthCare.gov website first hand.
From Screens that don't load, to long waits via Web chats and disconnected databases the site is one of the most public technology SNAFUs in recent history. It's important to note that Healthcare.gov isn’t just a website; it’s supposed to be a platform for building health-care marketplaces. Visiting the site should be as easy as it is to purchase car insurance or even purchasing a flight from Kayak.com
After hearing President Obama’s press conference and conducting an initial heuristics examination of the exchange platform, we decided to put the politics aside and unite our networks of digital professionals to help the administration fix and improve our government’s healthcare exchange.
I invite you to take action and join me and our all-star panel of digital design, user experience, and technology thought-leaders who will share their insights and ideas on how - together - we can improve the https://www.healthcare.gov digital experience for 48 million uninsured Americans.
Mark your calendars: On Thursday, November 7, 2013 at 1PM EST via a Public Google Hangout we will share what we have found and give concrete ideas on who this digital platform should be in service to the american people.
Research & Information Sources:
Video & News Coverage:
More than 80% of all purchases are made by women. Yet most women say they don’t like the way they’re marketed to. Is it a coincidence that only 3% of all ad agency creatives are women? Are advertisers getting what they pay for? Through any lens, it’s a ridiculous representation, but there are very real reasons for this surreal imbalance. What are they?
So what do we do about it? If you are in SF this week I would reccomend you join the 3% Conference.
If you are not in SF - Visit http://3PercentConf.com
As we tap, click, call, share, swipe and purchase products and services, our actions are generating record-breaking amounts of data. Now that everything is measurable, everything is measured. We create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. Big Data represents a digital treasure trove that can help companies create new products and services—and even spawn entirely new businesses—through analytics. Customer experience and design pros like Matter glean customer insights and truths from social media, financial systems, emails, mobile apps, surveys, call centers, and digital and analog sensors.
Over the last year, the term Big Data has become a buzzword tossed around by many. There is a lot more behind those two words, and we thought we’d help demystify the complexity of how Big Data can drive the growth that CEOs demand.