Calling all former Second lifers! Interested in a third life? Linden Lab, the creator of Second Life, is preparing a second edition of the virtual reality world. It’s being built form the ground up, with 40-50 new employees. A beta version is expected in 2015, with the full release in 2016, alongside potential Oculus Rift integration.
Source: Next Web
Business Insider Intelligence has produced a report about Snapchat, with some pretty impressive figures. The app has 82 million monthly active users globally, as of May 2014, of whom the majority are female. 70% are aged between 13 and 25, and two-fifths of 18-year-olds claim to use Snapchat ‘multiple times daily’.
Sensors, Wearable tech, and personal eco-systems are all the rage, but the craze goes beyond connected eyewear such as Google Glass and smart timepieces such as Apple's rumored iWatch. Wearable technology is an undeniable trend and brands like Nike, Apple, Samsung and Google are all bringing out products to satisfy consumers growing awareness and demand for new products.
Much has been written about smartwatches in particular due to the Samsung Galaxy Gear watch and the new Apple iWatch - What does this mean the future of wearable technology? Is it all about wrist based devices? Can wearable technology cross over from being an fashion accessory to being a functioning part of our everyday lives? What do you think will happen in the future of this industry?
PSFK Labs in collaboration with iQ by intel created this great report which covers how the latest trends are evolving.
Designers are creating apparel, accessories and fitness wear that can do everything from monitor your heart rate to charge your smartphone. For the Fashion Forward scene here are some of the latest players in the space:
While some are creating products to enhance and expand your personal eco-system, others are quite skeptical about the trends because of the following:
As computing moves from our desktops to our phones, we look into the future to see how technology will become increasingly ingrained in our movements and our active lives. Wearables have the possibility to make us more knowledgeable about ourselves and our surroundings, and connect us with each other in an uninterrupted, more intimate way. From DIY wearables to high-tech sensors and smart fabrics, the years ahead will show how integrated technology can impact our lives for the better.
Any thoughts on this trend?
[Sources: PBS, PSFK, CNBC, CNN, Ted Talks]
Technorati Tags: Adafruit, Electrolux Design Lab Competition, Future Of Wearable Tech, Heapsylon, LEDs, Moon Berlin, New York's Citi Bike, NuMetrix, Rainbow Winters, Rebecca Minkof, Sensoria, Stellé Audio Couture, Trackable Couture, TrackR, visual music, Voltaic Systems, Wearable Solar, Ying Gao
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Investment banker Terence Kawaja, founder and CEO of LUMA Partners, is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make multimillion-dollar acquisitions, and his industry knowledge makes him one of the tech world's most respected minds. Kawaja has built this presentation after talking to people in the digital media business as well as people in the traditional "linear" television industry.
See a softer side of Kawaja in this four-minute music video Kawaja wrote and produced from the Cannes Lions advertising festival.
Business ideas from the least expected players will disrupt your brand faster than advertising can save it.
The proof is clear no matter what industry you are in:
For each of these brands they have challenged common conventions and made the marketing shift from, 360 degrees of channel interruption and "integration" to creating ideas that deliver 365 days of customer connection.
Ever since I began writing this blog in June 2006 we have conversed about convergence of the digital and physical and Transmedia Brand Expereinces. Now that almost every marketer on the planet has a laser focus on the customer expereinces I think that it is safe to say that product, campaign and business ideas should be looked at and measured with the same lense. There is no dicernable difference between the brand idea and the action a brand takes to endear customers its business.
Moreover when we look at our own customer/client landscape, we know that marketers are now resposnible for leading the C-suite to solve real business problems, not just communications problems.
I think that its safe to say the world has convereged and the new equation for marketing and creative sucess is no longer 360 degrees of one channel idea - but an enduring idea that inspires 365 days of customer connection.
Kentucky Fried Chicken has been running the TV ad below in the build up to Christmas. They’ve now released a second version with the winner selected through a Twitter competition.
Dubbed #UniteThisXmas, fans were asked to tweet about a conflict they want to resolve – the winner, Alpa Patel, appeared in a special version of the spot during the X-Factor.
One of the more rewarding experiences I recently had was sharing my brand building methodology with a group of woman leading the next generation of start ups at the Woman's Defense League.
Q: How do you begin building a brand that people will care about?
A: First and foremost its about understanding what a brand is, who it is for and what is the defining action your brand will take for your customers.
Instagram is holding a mystery press event. In advance of the the event, the company sent out physical Instagram images printed on canvas. Instagram co-founder and CEO Kevin Systrom will be in attendance, which means the announcement should be big.
Instagram launches Instagram Direct, lets you share photos and videos privately with friends. Rise of the private network?
Key Features: new messaging feature that lets users send text, video, and photo messages to each other privately.
"Communication is not about photography, necessarily. If we were about photography we're built into cameras, but we're not, we're built into phones." Instagram up to this point focused on photos and videos — "moments" — as Instagram calls them.
"Messaging adds a third dimension to the app that lets people communicate using words and to do so privately, if you'd like. Sometimes you want to be able to share not with everyone, but just with a specific group,"
One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, They have rolled out an improvement to the age-gating experience on Twitter.com, iOS, and Android devices.
Here’s how it works:
Brands like Bud Light, Jim Beam, Knob Creek,Heineken, and Bacardi, have integrated the tool into their overall Twitter ad strategy. For example, Bud Light is using age-screened Promoted Accounts to reach people who are 21 and older and interested in the NFL during their#whatsyoursuperstition campaign, while Knob Creek is using it to launch their small batch bourbon brand on Twitter.
To set up this new form of age-gating, clients with account support can contact their teams directly; or thier agencies can set up the self-serve accounts by clicking here.
Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. After launching a Vine account in July, the Target Creative team was inspired to create shareable content and compelling storytelling via this new six-second looping video format. Here are some examples of what the team has put out.
To kick off the football season, for example, Target had some fun with game day munchies.
This playful Lite Brite video took 10 people to produce and two weeks to prepare.
Target Creative used Vine’s continuous loop function to create this endless roller coaster ride.
And this one illustrates how Target can make a summer day more enjoyable, as it takes advantage of the platform’s “touch-to-pause” feature.
A more recent production helped followers get into the Halloween spirit with a fun play on pumpkins:
Eight City Target locations have a digital welcome wall that greets guests as they enter the store.
In addition to communicating weekly promotions and local information, they also offer the perfect place to showcase the most recent Vine videos.
Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot.
The knitbot is fitted with a chip that responds to mentions of #jumpers4des. The more mentions - the more jumpers. Once Knitbot’s finished, fans can visit the Budweiser Facebook page for the chance to win a piece of its handiwork.
Swissted is an ongoing project by graphic designer mike joyce. Drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, new wave, and indie rock show flyers into international typographic style posters.
Check it out: http://www.swissted.com